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Grayshaper

Dr. Jacques Charles Institute

SEO and answer engine optimisation for the Dr. Jacques Charles Institute, a wellness clinic in Santa Barbara, California.

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drjacquescharles.com
The Dr. Jacques Charles Institute home page

Overview

The Dr. Jacques Charles Institute offers chiropractic, wellness and aesthetic treatments in Santa Barbara.

We updated their WordPress site and ran SEO and answer engine optimisation (AEO), so the clinic shows up in Google and in AI tools such as ChatGPT and Google's AI Overviews.

The challenge

Local health keywords are crowded, and the clinic also needed to appear when people ask AI tools direct questions about treatments.

What we did

  • Restructured content into clear questions and answers.
  • Added detailed schema markup for the clinic and its treatments.
  • Created helpful pages that answer common health questions.
  • Tracked visibility in search and in AI tools.

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