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Grayshaper

Naked Beauty Territory

A headless Shopify website for Naked Beauty Territory, a New York med spa, built with Next.js for an elegant, image-led experience.

nakedbeautynextjspagedir.vercel.app
The Naked Beauty Territory home page

Overview

Naked Beauty Territory is a luxury med spa and beauty salon in New York, offering permanent makeup, facials, lash extensions and injectables.

We built an elegant, image-led site with Next.js on top of Shopify, so the brand gets full design freedom while Shopify handles products and memberships.

The challenge

A luxury brand needs big imagery and a calm, polished feel, which is hard to get from a standard Shopify theme without slowing the site down.

What we did

  • Built a custom Next.js front end connected to Shopify.
  • Created full-screen, image-led layouts with careful typography.
  • Kept large images optimised, so pages still load quickly.
  • Set up service, membership and booking pages.

Services

Got something gray? Send it over.

A rough idea, an old site or a sketch on paper. We reply within one working day.

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